Partners and strategists at Carestruck Marketing & Communications are committed to bringing news and insights on healthcare marketing strategy for those in pursuit of business growth. We’re delivering results on these strategies for a growing client base and pull much of our discussion from direct experience and related research.
New delivery models on a landscape exploding with innovation make healthcare one of the most compelling of marketing specialties. Hospitals are attracting a new population of constantly-connected consumers expecting support where they manage their lives – online. Your report card is published almost immediately on any of over 10 healthcare ratings sites. While emerging hospital systems invest millions, private healthcare organizations are managing growing expectations with smaller infrastructure and tighter budgets.
Marketing instruments change so quickly there is constant risk of obsolescence. So at the Current, you’ll find news and insights to keep you ahead of the curve. Distinguishing trend from innovation with lasting impact isn’t obvious, but in these posts we’ll aim to make that distinction. It’s marketing strategy at its best and we’re delivering its results every day. You can apply these insights to your organization or call us for help whenever you need it. You’ll find case studies and webinars for additional insight. Look for guest contributions from leading experts and references we suggest you add to your library.
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