How Often Should You Post in Healthcare Social Media?

April 24, 2015

Spend Much Time Being Social?

If you’re in healthcare, social media is most likely not your top marketing priority. But that doesn’t mean that people aren’t discussing you. If there’s one response to discussion on ratings sites and Facebook that won’t contribute to the growth this year, it’s ignoring your pages. Yet, many healthcare organizations still don’t have a clear social strategy.

Social Media: How often should you post?

Hubspot published benchmarks for social media posting. Read more here.

Tons of social media optionsBeyond making sure you have a presence on social networks and posting content, you’re best advised to use search functionality on social networks to identify appropriate content to share and, in turn, start to become a thought leader in your industry. Determine the topics in your specialty you’re most interested in, hot buttons that inspire your passion, and chances are you already have an opinion on them. Identify target communities that share your interest and possibly your views on new therapies and issues on your list. Whenever possible, site outside sources whose views align with yours.  Then, head over to Facebook or Twitter on a day you have nothing scheduled (as if such a thing existed) and search for keywords related to these areas. You never know what you’ll find.

Social strategy is all about building audience, which takes discipline and more time than you may be able to afford to spend. Top social media communities behave differently. What works on Facebook may not translate effectively on Twitter’s 140-character format. That’s where Carestruck can help. We begin by developing a social media content strategy specific to your practice objectives. We’re expert at staging complex topics and stories to build continuity in your posts.

Social media can be a powerful tool for cultivating word of mouth and patient referrals that ultimately generate organic growth. Pew Research Center reports that word of mouth is still the greatest influence in patients’ selection of healthcare providers. Engaging your patient population on social media is one of the most effective ways of expanding your community exposure and attracting a wider audience to experience your expertise.

The opportunity is rich but also time-consuming, unwieldy and increasingly a must-do for healthcare organizations aiming to grow. Call Carestruck for help in developing your social media content strategy. Learn how your social media strategy should be integrated with your website. This involves more than adding a social media bar to your website. We’ll show you how.