Making the Most of Heart Health Month Marketing

January 14, 2015


Valentine’s Day will inspire many of us to book romantic settings in celebration of love. While sales of exotic roses and chocolates surge, for millions it will be a painful reminder of loved ones lost too soon to heart disease. In addition to observance of St. Valentine, February is also Heart Health Month.  The prevalence of coronary heart disease and its relevance to most medical specialties makes Heart Health Month a compelling opportunity to build your audience through an effective healthcare marketing strategy.

Heart disease is the leading cause of death in the US, accounting for 1 in every 4 deaths or 600,000 people annually.  Nearly 720,000 Americans have a heart attack each year. Of these, about 515,000 are a first heart attack, and 205,000 happen in people who have already had heart attacks. (CDC – DHDSP)

February was designated Heart Health Month in 1963. Here’s an opportunity to align your marketing efforts with a highway of heart health awareness activities on tap at the American Heart Association, AARP, retailers, like Macy’s, Walgreen’s, and more.  Synchronize your marketing with the national push for heart health awareness and join activities driving multi-million-dollar campaigns.  Lead time is running out, so don’t hesitate.  Engage Carestruck today – 708-995-1370.

Heart Health Month Broken HeartHeart health marketing has never been easier.

We’re executing 2-month campaigns linking heart health awareness to the benefits of our clients’ expertise.  Campaigns can be tailored to any specialty, from surgery to primary care.  Because 1 in 3 adults suffer from some kind of heart disease the appeal of Heart Health Month is broad representing one of your best opportunities this year to attract new patients. We craft creative public service features raising community awareness of your organization and application of your services to cardiovascular health.  Addressing Heart Health Month demonstrates you’re current with the pulse of the community and in tune with the concerns of your market.

Nothing feels better than results of effective marketing.

The result – plain and simple – is growth.  The prevalence of heart disease mandates a sense of urgency when you connect your expertise to trending topics.  Our multi-channel approach to execution begins on site, working with you to engage the satisfied patients you’ve already impacted for word-of-mouth referrals and testimonials.  Simultaneously, we help you grow by leveraging video-enhanced multimedia with community outreach to extend your referral network and broaden your audience.  Focusing on Heart Health Month positions your organization to ride a wave of initiatives driving awareness and growth of your business.  You can use the opportunity to revive core elements of your practice and reconnect with patients you haven’t seen in a while.  We can help and you’ll learn more about Carestruck here.

Health awareness observance has application all year long.

Engage Carestruck for two months of intensive marketing activity or, better yet, extend this concept to awareness initiatives throughout the year.  Whether the focus is Heart Health Month, Diabetes or Breast Cancer Awareness, we tailor multimedia campaigns and community outreach to drive your mission and values.  We aim to actively engage your audience across email, social media, and programs onsite to draw new patients.  Your champions are among the patients you’ve already impacted. We work to inspire word-of-mouth referrals with health education and patient resources that carry your brand. We don’t stop there.  We connect collaboratively with your referral network with direct mail and networking activities around common concerns and popular themes, like Heart Health Month.

Here’s what you’ll get

  • Heart Health Month focus page on your website
  • 3-Channel social media engagement campaigns
  • Full HD video integration across all channels
  • Print advertising through local papers
  • Email and direct mail campaigns
  • Referral networking activities

Activities are tailored to your needs and budget, and fully customized around your mission and values.  Call today to begin discussion. Well-executed marketing strategy has never paid higher dividends to healthcare organizations like yours.  With the right expertise and passion, you can leverage monthly awareness campaigns, like Heart Health Month, with efficiency and creativity to attract a whole new audience.

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